About Us – My Store
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About Us

"Everyday self care routines shouldn't come at the expense of our planet. I founded EcoRoots to empower people by making it easy and convenient to reduce their impact. We aim to eliminate as much plastic as possible from our products and operations, and our shipment packaging is plastic-free and recyclable. I am a true believer that by making sustainable choices in our daily routine, can lead to a big lasting impact. Start feeling good about your products you use daily. Join our community."
- Antonia Pitica, Founder EcoRoots

Who We Are

Here at EcoRoots, we’re on an endless mission to provide you with the best eco-friendly and low-waste products out there. Our products are kindly made for every person, every body, every identity. From beauty and health to household products, our eco-friendly lineup is here to help you find sustainable alternatives to everyday essentials!
Our small business is built on the valuable feedback and suggestions we receive from our customers. We are committed to transparency, receiving continuous feedback, improving upon it, and constantly challenging ourselves to do better. As a brand built on community, we always want to hear what you have to say.
Today, we feature over 50 low-waste products for you to choose from. And each time you purchase one of our products, you join our mission and be a part of something greater than all of us. 

Our Values

Our beauty and skincare products are vegan, made in small batches, and chosen with our core beliefs in mind:

High-Quality and Sustainable Ingredients

No Animal Testing

Our mission to make products that are better for the planet and the people who use them also extends to the animals that rely on our kindness. Thankfully, when you choose natural ingredients, there’s no reason to test on animals, anyway.

Recyclable | Reusable Packaging

Unlike traditional health, home, and beauty products, we're on a mission to be low-waste from start to finish. This means that not only most of our products are plastic-free, but the packaging and shipping are, too. Many of our beauty products come in recyclable or upcyclable/reusable glass jars while many of the bath and home products are fully recyclable or compostable.

Plastic-Free Shipping

Our products are boxed up and shipped in only recyclable materials. Cardboard boxes, envelopes, packing paper, and paper tape provide all the ingredients we need for plastic-free shipping. When you get your next EcoRoots box, please reuse, compost, or recycle these shipping materials.  

Giving Back

While the products we create are impactful on their own, we believe good business and making an impact in the world goes well together. We want to ensure that we’re giving back to the planet. 

We are committed to donate a portion of our annual sales to organizations that give back to the planet, including Ocean Conservancy.